Power of User-Friendliness: How Mobile App Development Services Are Turning Towards It?

 

Thomas J. Watson Jr., who was the CEO of IBM and a famous American businessman, said ‘Good Design Is Good Business.’

Are you a business owner planning to invest in a mobile or web app? Well, you have made the right decision as people trust only those companies which have a solid online presence. According to Think With Google, 59% of shoppers say they decide to buy from a brand or retailer based on the convenience of shopping on mobile.

In this fast-paced world, customers are risk averse and will trust you only if they build an instant relationship with you. This means that your mobile app should be able to attract and persuade customers to engage and interact. For this, understanding user behavior and building an interactive app is crucial. Thus, if you are getting mobile app development services, ensure that your business app is user-friendly, engaging, and interactive. Let’s explore the importance of user-friendliness features in an app.

Statistics Indicating The Importance of Easy-To-Use Mobile Apps

User-friendliness is important as it plays the first and foremost role in the success of any mobile app. It refers to the ease of using and interacting with the app with minimal effort. This factor determines the level of customer satisfaction that your app is providing to them.

Below are some important stats that reflect the importance of developing an easy-to-use mobile app:

• According to users, the first impression is 94% related to the design.
• 35% of global consumers stay loyal to their favorite brand app because of its ease of use.
• 31% of customers continue to use an app because it helps in simplifying their lives.
• Fresh and quality content of an app is also important as 18% of consumers.

In addition to paying attention to points that help in increasing the customer base, you must know the reasons why they stop interacting with the app. 

Here are some statistics published in a Business of Apps article:

• 38% of users stop interacting with a bad or poorly designed mobile app
• 52% of users won’t use the app with bad aesthetics again
• 90% of users stopped using an app due to poor performance.

If users can’t figure out how to use your app, they’ll quickly get frustrated and delete it. No one wants to waste their time struggling to use an app; they’ll just go find another one.

As a consumer, when was the last time you uninstalled an app from your phone? And what was the reason behind that? Well, 32% of users delete or uninstall an app to free up their storage space. Additionally, 30% of users delete apps because of too many in-app ads which are quite annoying.

Why Do Customers Prefer Easy-To-Use Apps?

Have you ever thought about how strange it is that the iPhone, which is a powerful device and complicated enough to compete with a desktop computer, doesn't come with a manual?

Still, we know how to use it rightfully when we pick it up. That's the power of an easy-to-use product. This is what customers actually look for. However, there are many other reasons why customers prefer to use apps with user-friendliness features. Some of them include:

• Customers prefer easy-to-use apps because they are simpler and more intuitive to use.
• Easy-to-use apps require less time and effort to use, which is convenient for customers.
• Customers like to return to easy-to-use apps as they need less or no support from experts.
• They prefer apps that are easy to use as they need little to no training or instruction.
• They believe that easy-to-use apps are generally more reliable and efficient.
• They rely on these apps as they are less likely to crash or freeze, and they can complete tasks faster.

How Is A User-Friendly App Beneficial To Your Business?

A user-friendly app is easy to use, effective, and understandable. An app with complex and confusing UI can frustrate consumers and may ultimately lead to uninstall or deletion. Read some benefits of an easy-to-use app before working with expert iOS or Android app developers:

• Saves Time & Cost

If you are aware of and adhere to the finest UI/UX practices from the very beginning of your project, you may avoid having to redesign your application repeatedly, saving both time and money. Additionally, if you invest a lot of effort in UI design, the challenges you face during and after the app launch will be less because there won't be any problems with the product from clients.

• Attract & Engage Users

According to a proverb, ‘A good teacher is one who grabs and holds the student's attention before teaching the lessons.’ This adage is particularly applicable to UI/UX design for mobile apps. Users are drawn in by the designs, which encourage them to stay on the app for as long as possible. Additionally, it makes sure that consumers can quickly understand the designs and navigation and stay for a long time.

• Promotes Your Brand

No matter what kind of products or services you provide, if you don't think about your customers, your brand is probably doomed to failure. Therefore, the goal of UI is to simplify navigation and make the content (pictures, text, and other design elements) look more interesting. User interface design makes things easier for the user to grasp, which boosts user satisfaction.

A happy customer is more likely to use the app again and refer it to others. The positive reviews will therefore inspire you to improve your product's usability to raise its value and outperform the competition.

• Loyal Customer Base

Users have a low tolerance for unreliable applications, and nothing may turn them off faster than a negative first impression. You may not be able to develop long-term relationships with users. An excellent user experience, on the other hand, may foster the type of loyalty that keeps users coming back for more, therefore increasing engagement. One strategy to improve user experience and drive member loyalty is to give users a reason to return by being interesting and useful. This offers the consumer a favorable first impression and gives them a sense of value for downloading your app.

• Quick Featuring In App Store

The number of people who like a mobile app is a good indicator of how good it is. Your mobile app will rise to the top of lists of happy users rate and review it. Make sure your app is easy to use if you want to get your app featured in App Store or Play Store. If your app is on the top list of any category, it will automatically get more users.

These were the benefits that businesses enjoy from a user-friendly mobile app. But, why do consumers prefer easy-to-use apps? Keep reading to find out!

How To Make Your App More User-Friendly?

'User-friendliness' is a broad concept that affects every part of the app experience. People can also call it philosophy. The concept behind it is making the UI of the mobile app so smooth and satisfying that the users cannot stop themselves from using it.
Understand Your Target Audience

Before proceeding with the development it is essential to go into detail and develop the buyer personas of the target audience. This may sound obvious, but it is often overlooked by developers due to lack of time or impatience. It is not profitable to decide on the features and functionalities of the app before getting the answers to the 6W questions.

Know who is going to use your app, what problem will the app solve, when is the right time to launch the app or other features, why people should use your mobile app, what devices your target customers use, and where to publish your app. The answers to these questions will give you a clear idea of what should and should not be included in the app.
Design a Simple & User-Friendly Layout

Adding a lot of elements to make the app attractive is not the right strategy. Designers should maintain the balance between simplicity and attractiveness. Understand that customers will not consider even proper functional apps as user-friendly if the navigation is not clear, cluttered, or visually jarring. Ensure that the font is readable, graphics are clearly visible, and colors are subtle.

Maintain an Intuitive User Experience

The term ‘Intuitive UI’ means an app that is easy to use and understand. This does not apply only to the interface but the overall user experience. You must ensure that users should be able to register and use the app without taking help from the support team or tutorials. The UI should guide the user on where to go and what actions they need to take further.

Minimum Advertisement

In-app advertising is a crucial source of revenue for businesses. A user can purchase the ad-free version of an app by paying the requisite price. However, the majority of users choose to stick with the free version. However, mobile app developers may overload applications with advertisements, resulting in dissatisfied users. These users then migrate to new apps with fewer or no advertisements. Thus, if you are getting Android or iOS app development services from a company, ask them to build spaces for ads carefully.

Bottomline

Users take a few seconds to decide whether they want to use an app or not. The decision depends on their experience with the app and its usefulness in their life. To stand out among competitors, you need to make sure that your mobile app is showcasing user-friendliness features and solving customer problems.

The goal of achieving an easy-to-use mobile app is not an elusive one. All you need to do is to find professional iOS or Android app developers and work with them. However, finding the right development company for Android or iOS app development services is difficult. Debut Infotech is one of the best mobile app development companies globally. We have rich experience in developing native, cross-platform, and hybrid apps with easy-to-use, smart, interactive, and engaging user experiences. If you want to get a user-friendly mobile app for your business, you can call us or send us a message online.

References:

https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/mobile-shopping-brand-decision-statistics/

https://www.toptal.com/designers/ux/ux-statistics-insights-infographic

https://www.airship.com/company/press-releases/airship-finds-most-consumers-turn-to-mobile-apps-to-simplify-their-lives/

https://www.businessofapps.com/news/ease-of-use-reigns-42-of-british-consumers-favour-apps-based-on-user-friendliness/